5 Steps to Your Business Marketing Plan

There are 28.8 million small businesses just in the United States. In order to stay competitive and maximize your revenue, you need to build a solid marketing plan. A marketing plan will give you a insight into your path to a successful business by helping you make rational and data-driven decisions. Here are some techniques that will help you tailor your marketing plan to your business’ needs. 

1- Do your Research: In order to succeed, you need to define your priorities. It is important to create quantifiable and achievable objectives that keep you on track and lead you through each stage of your business-cycle.

 2- Define who your Target Audience: In an effort to create a personalized approach and cater to your customers’ needs effectively, you must determine who they are. There are parameters that can be taken into consideration - age range, gender, income, personal preferences, occupations and education.

 3- Research your Competition:  To understand what works in your niche it is important to identify your competitors and keep track of their marketing efforts. Research and gauge via stats and graph on how the competition interact with their consumers, content, and effectiveness of customer services.

4- Identify your Marketing Tactics Once you determine your target market and define your marketing plan, it is time to identify the marketing techniques and execute them effectively. There are two basic types of execution 1- digital and 2- traditional.   In order to make the most of your marketing strategy, you should merge these two branches together to boost your marketing efforts, cater to wider audiences and generate higher revenue. A representative at Smart Shark Marketing can assist you in this execution if needed

5- Have a Well-Optimized Website:  For any company, regardless of its size, a website represents the face of the business. Therefore, just building a website is not enough, you must drive traffic to the site to boost customer conversion with SEO.   SEO is your overall digital marketing strategy. SEO consists of keyword research, link prospecting and site optimization.  For more understanding on SEO go to www.smartsharkme.com .

Conclusions: Starting a  small businesses is all about build a step-by-step marketing plan, understanding your competition, defining your target audience, optimizing your website, then  sticking to it.  Knowing how to effectively execute your marketing efforts will, in time, create the income traffic you desire.

REF: http://www.sbmarketingtools.com/first-steps-great-marketing-plan/